Here are a couple of reasons why you a need Terms and Conditions:

  • Prevent abuse from users – Your Terms and Conditions can give you the authority to ban or suspend users for any reasons you deem necessary.
  • Protect your content – Your Terms and Conditions can protect your intellectual property rights.
  • Limit your liability – Your Terms and Conditions can inform users of your limited liability. This helps prevent frivolous lawsuits.
  • Provide notice of governing law – Your Terms and Conditions should include a statement establishing the jurisdiction of your terms, and where any legal dispute will be handled.
  • Technical Support Services.  
    Customer is responsible for responding to any questions and complaints by End Users or other third parties relating to Customer or its End Users’ use of the Services. Google will make available the Help Center to Customer and its End Users.

    • Emergency Security Issues.  Notwithstanding the foregoing, if there is an Emergency Security Issue, then Google may automatically Suspend the offending use. Suspension will be to the minimum extent and of the minimum duration required to prevent or terminate the Emergency Security Issue.


      • Of End User Accounts by Google.  If Google becomes aware of an End User’s violation of the Agreement, then Google may specifically request that Customer Suspend the applicable End User Account. If Customer fails to comply with Google’s request to Suspend an End User Account, then Google may do so. The duration of any Suspension by Google will be until the applicable End User has cured the breach which caused the Suspension.
      • Confidential Information.
    • Obligations.  Each party will: (a) protect the other party’s Confidential Information with the same standard of care it uses to protect its own Confidential Information; and (b) not disclose the Confidential Information, except to Affiliates, employees and agents who need to know it and who have agreed in writing to keep it confidential. Each party (and any Affiliates, employees and agents to whom it has disclosed Confidential Information) may use Confidential Information only to exercise rights and fulfill its obligations under this Agreement, while using reasonable care to protect it. Each party is responsible for any actions of its Affiliates, employees and agents in violation of this Section.
    • 6.2 Exceptions.  Confidential Information does not include information that: (a) the recipient of the Confidential Information already knew; (b) becomes public through no fault of the recipient; (c) was independently developed by the recipient; or (d) was rightfully given to the recipient by another party.
    • 6.3 Required Disclosure.  Each party may disclose the other party’s Confidential Information when required by law but only after it, if legally permissible: (a) uses commercially reasonable efforts to notify the other party; and (b) gives the other party the chance to challenge the disclosure
    • Intellectual Property Rights; Brand Features.

      • 7.1 Intellectual Property Rights.  Except as expressly set forth herein, this Agreement does not grant either party any rights, implied or otherwise, to the other’s content or any of the other’s intellectual property. As between the parties, Customer owns all Intellectual Property Rights in Customer Data, and Google owns all Intellectual Property Rights in the Services.
      • 7.2 Display of Brand Features.  Google may display those Customer Brand Features authorized by Customer (such authorization is provided by Customer uploading its Brand Features into the Services) within designated areas of the Service Pages. Customer may specify the nature of this use using the Admin Console. Google may also display Google Brand Features on the Service Pages to indicate that the Services are provided by Google. Neither party may display or use the other party’s Brand Features beyond what is allowed in this Agreement without the other party’s prior written consent.
      • 7.3 Brand Features Limitation.  Any use of a party’s Brand Features will inure to the benefit of the party holding Intellectual Property Rights in those Brand Features. A party may revoke the other party’s right to use its Brand Features pursuant to this Agreement with written notice to the other and a reasonable period to stop the use.